Galerieplattform_DE
Galerieplattform_DE
Our relaunch increased engagement and uploaded art works by +237%.
Selected galleries are invited by the art cologne to present their artworks as part of a ten-day pre-sale campaign on “Galerieplattform_DE”.
Objective
Rebuilding the platform after the expected visitor numbers could not be achieved.
My Role
- Managing Stakeholder expection
- Research and user behaviour analysis
- Rethinking user flows for visitors and system users
- Redesigning the whole website
Discover
The low level of participation was narrowed down to two main areas through surveys and direct feedback from the users themselves:
- High bounce rates due to lack of content and functionality
- The user experience suffered greatly from the very minimalist design approach
Pourea Alimirzaee
Old frontpage
Solution
The entire site was restructured based on the learnings and the new business goals. As a highlight, external art experts were invited to compile their own collection from the artworks.
Adjustments to the user flows and design greatly improved the visitors user experience, especially on mobile devices. The use of large-scale images of artworks, artists and experts enhanced the minimalist design.
The entire artwork upload and maintenance process was revised in close collaboration.
Results & Learnings
237% more artworks were uploaded by galleries in 2022 than in the previous year. The number of pre-sales increased and business cooperation was strengthened.
It is important to constantly emphasize on clear decision-making structures, especially when many decision-makers are involved. The MVP should always be comprehensible to everyone and be reviewed regularly.
