Polomka

New website for a traditional interior decorating company

With the upcoming generational change, not only will the aesthetics of the interior design company change, but it will also appeal to new demographic groups.

Objective

Creating a new visual identity for the new website and empowering the owner to manage the website independently.

My Role

Art direction and guidance
Website creation in WordPress
Teaching basic web design principles and WordPress functions
Introducing AI services for their business

Discover

The existing website has not been updated for a long time, which is reflected in both the design and the structure.

In addition, the content of the website could not be customised by the client, which was a major pain point for them.

Solution

The client quickly embraced the proposed design language, leading us to opt for WordPress as the development platform. Throughout the site's construction, I conducted mini workshops with the client, empowering them to manage the site independently in the future and offering guidance on key considerations.

Additionally, I recommended a logo update, drawing inspiration from the family company's roots while boldly signaling the company's new direction.

Leveraging AI technologies, we swiftly generated content and images beyond the client's current capabilities.

MIT STIL NACH OBEN SCHAUEN

complete representation of new interior website

Results & Learnings

Their primary objective of independently managing their website has been successfully realized.

‍While WordPress is not my first choice of platform, it proved to be the optimal solution for the client, empowering them to swiftly learn and create content on their own.

More work

Feeling extra special once again with the new VIP experience.

Helping an interior Studio to acquire new target groups.