Discover
From a designer's point of view, there was no doubt that the old shop needed a complete overhaul. In order to make better design decisions, I had to determine the online target groups.
I spent hours in the two locations in Düsseldorf to get the best possible understanding of the shoppers, sellers and the vibe of the shops.
Additionally i did a deep dive into the shops fractured data and more importantly their instagram community. This helped me to get a feel of good performing products, topics and gather as much insights as i could.
